10 points to include in a photography briefing:
A well-crafted brief is indeed crucial for effectively communicating your requirements to a studio and photographer. Here is a breakdown of the key elements to include in your brief:
Short Summary: Provide a brief overview of your business and explain the purpose of the project. This will help the photographer understand the context and align their creative approach accordingly.
Mood Board: Include a selection of example images that convey the desired mood, style, and visual aesthetics for the project. These images can serve as a reference point for the photographer to understand your vision.
Shot List: Create an itemized list detailing each specific shot needed for the project. This will ensure that all the necessary visuals are captured during the shoot.
Formats: Specify any specific layout or crop requirements for the images. If there are particular dimensions or aspect ratios needed, mention them in the brief.
Usage: Clearly state how and where the images will be used and for what duration. This information is important as it can impact the licensing and pricing considerations. For example, mention if the images will be used for print ads, online promotions, social media, etc., and specify the duration of the intended usage.
Team Attendance: Indicate who from your team will be attending the shoot. This allows the photographer to make arrangements for food and refreshments accordingly.
Shoot Date: Provide the desired date or timeframe for the shoot. This will help the photographer check their availability and plan accordingly.
Deliverables: Specify how and when you expect the finished images to be delivered. Mention the required file format(s) and the deadline for receiving the final images.
Budget Parameters: Have a budget range in mind and include it in the brief. This will help the photographer understand your financial constraints and provide appropriate solutions within the given budget.
Considerations: Mention any additional requirements or considerations that the photographer should be aware of when providing a quote. For instance, if you require a food stylist or if certain props need to be sourced, include these details in the brief.
By including these essential elements in your brief, you can effectively communicate your requirements, minimize back-and-forth communication, and receive accurate quotes from photographers.